What's the deal with ketchup? « DavisW's Blog
Submitted by Harry on August 31, 2010 – 12:06 pmNo Comment
Part of its yearning to be noticed is seen in the various spellings of its name — ketchup , catsup , ketsup and catchup are all considered acceptable. “It’s not unlike what we see in certain celebrities who suffer from a similar malady,” … It’s the only time in advertising history that a negative feature was so successfully turned into a positive. (Tylenol came close when it promised “there are no headaches …
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What's the deal with ketchup? « DavisW's Blog
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